星期一, 3月 23, 2009

Voilin Commercial for P & G Deaf Girl

An inspirational commercial for P&G’s Pantene Chrysalis shampoo. A 4 minute mini epic commercial about a young deaf girl who learns to play the violin. The commercial created by Grey Thailand and directed by Thanonchai Sornsriwichai is sure to be an award winning TV spot.

Commercial Credits:
Advertiser: P&G
Brand: Pantene Chrysalis shampoo
Agency: GREY Thailand
Executive Creative Director: Sajan Raj Kurup
Creative Director: Sajan Raj Kurup
Copywriter: Sajan Raj Kurup, Thanonchai Sornsriwichai
Agency Producer: Bee
Director: Thanonchai Sornsriwichai
Production Company: Phenomena, Bangkok
Country: Thailand
Chief Operating Officer: Shilpa Swaroop
Account Management: Joy

真的太強了啦!看過這個廣告廣告的人都說很感人,也是這個廣告成功的地方。感動,我覺得它做製造了這個感動--讓(自認為不比別人好的)我們之所以是我們,而不是(較有能力的)他們的我們,有一個有一天我也可以(打敗他們的)展現自我,被別人肯定的感覺。這個廣告的成功,抓住了我們平凡人的心,它的成功也意味著我們(一樣是消費者)的平凡,更肯定了消費者(生活上)的努力。而又有誰不喜歡被肯定呢?

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