New element

New commercial for Reporters Without Borders for Press Freedom titled “The Test”. The work of advertising giant Saatchi & Saatchi, Paris conducted a test with 2 children in a room left alone to play, then a camera was introduced…amazing how much more civilized we are when we know we are being watched. The 60 second spot is a public service announcement for Reporters Without Borders. The spot begins with 2 young children playing innocently with a few toys, and like typical young boys they end play fighting, that seems to turn more violent; a video camera is then brought into the room without any communication with the children and surprisingly they children stop fighting and continue playing like good children should. Personally, not a fan of this commercial but the message is clear and very true.

Credits:
Agency: Saatchi & Saatchi, Paris
Awareness advertising campaign for: Reporters Without Borders
Agency producer: Martine Joly
Production Company: Wanda Productions, Paris
Executive Producer: Claude Fayolle
Director: Jean -Yves Lemoign

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