有其父必有其子

好笑！超好笑！

Kamal Meattle: How to grow your own fresh air

Kamal Meattle has a vision to reshape commercial building in India using principles of green architecture and sustainable upkeep (including an air-cleaning system that involves massive banks of plants instead of massive banks of HVAC equipment). He started the Paharpur Business Centre and Software Technology Incubator Park (PBC-STIP), in New Delhi, in 1990 to provide "instant office" space to technology companies. PBC-STIP's website publishes its air quality index every day, and tracks its compliance to the 10 principles of the UN Global Compact, a corporate-citizenship initiative.

Meattle has long been a environmental activist in India. In the 1980s he helped India's apple industry develop less-wasteful packaging to help save acres of trees. He then began a campaign to help India's millions of scooter drivers use less oil. His next plan is to develop a larger version of PBC-STIP, making a green office accessible to more businesses in New Delhi and serving as an example of low-cost, low-energy office life.

Areca Palm - How to Take Care
Mother-in-law's Tongue - Wikipedia

Dan Ariely: Why we think it's OK to cheat and steal (sometimes)

Despite our best efforts, bad or inexplicable decisions are as inevitable as death and taxes and the grocery store running out of your favorite flavor of ice cream. They're also just as predictable. Why, for instance, are we convinced that "sizing up" at our favorite burger joint is a good idea, even when we're not that hungry? Why are our phone lists cluttered with numbers we never call? Dan Ariely, behavioral economist, has based his career on figuring out the answers to these questions, and in his bestselling book Predictably Irrational (which will be re-released in expanded form in May 2009), he describes many unorthodox and often downright odd experiments used in the quest to answer this question.

Ariely has long been fascinated with how emotional states, moral codes and peer pressure affect our ability to make rational and often extremely important decisions in our daily lives -- across a spectrum of our interests, from economic choices (how should I invest?) to personal (who should I marry?). At Duke, he's aligned with three departments (business, economics and cognitive neuroscience); he's also a visiting professor in MIT's Program in Media Arts and Sciences and a founding member of the Center for Advanced Hindsight. His hope that studying and understanding the decision-making process can help people lead better, more sensible daily lives.

www.predictablyirrational.com

Voilin Commercial for P & G Deaf Girl

An inspirational commercial for P&G’s Pantene Chrysalis shampoo. A 4 minute mini epic commercial about a young deaf girl who learns to play the violin. The commercial created by Grey Thailand and directed by Thanonchai Sornsriwichai is sure to be an award winning TV spot.

Commercial Credits:
Advertiser: P&G
Brand: Pantene Chrysalis shampoo
Agency: GREY Thailand
Executive Creative Director: Sajan Raj Kurup
Creative Director: Sajan Raj Kurup
Copywriter: Sajan Raj Kurup, Thanonchai Sornsriwichai
Agency Producer: Bee
Director: Thanonchai Sornsriwichai
Production Company: Phenomena, Bangkok
Country: Thailand
Chief Operating Officer: Shilpa Swaroop
Account Management: Joy

真的太強了啦！看過這個廣告廣告的人都說很感人，也是這個廣告成功的地方。感動，我覺得它做製造了這個感動－－讓（自認為不比別人好的）我們之所以是我們，而不是（較有能力的）他們的我們，有一個有一天我也可以（打敗他們的）展現自我，被別人肯定的感覺。這個廣告的成功，抓住了我們平凡人的心，它的成功也意味著我們（一樣是消費者）的平凡，更肯定了消費者（生活上）的努力。而又有誰不喜歡被肯定呢？

New element

New commercial for Reporters Without Borders for Press Freedom titled “The Test”. The work of advertising giant Saatchi & Saatchi, Paris conducted a test with 2 children in a room left alone to play, then a camera was introduced…amazing how much more civilized we are when we know we are being watched. The 60 second spot is a public service announcement for Reporters Without Borders. The spot begins with 2 young children playing innocently with a few toys, and like typical young boys they end play fighting, that seems to turn more violent; a video camera is then brought into the room without any communication with the children and surprisingly they children stop fighting and continue playing like good children should. Personally, not a fan of this commercial but the message is clear and very true.

Credits:
Agency: Saatchi & Saatchi, Paris
Awareness advertising campaign for: Reporters Without Borders
Agency producer: Martine Joly
Production Company: Wanda Productions, Paris
Executive Producer: Claude Fayolle
Director: Jean -Yves Lemoign

I found this interesting site full with amazing advertisement from all around the world. I will promote some of them which i like most from time to time, so catch up for the rest under "創意" label.

advertfan.com

The Alternative(s)

我們從來不會問自己2*2怎麼得到答案，因為當你的眼睛瞄過2*2的時候，答案就出現在腦海了。很多時候，我們都不會去想我們為甚麼這麼做，因為我們已經習慣了，你是不是也習慣了別人總是讓你？是不是太習慣一樣的思考方式了呢？想想吧。

The Z-Day Event

They’ve Seen the Future and Dislike the Present

By ALAN FEUER
Published: March 17, 2009
Hundreds of people gathered Sunday for an evening-long forum with Peter Joseph, the director of the “Zeitgeist” films and a futurist, to celebrate Z-Day in Manhattan.
...

Mr. Fresco and Ms. Meadows are planning the production of a major feature film to bring the Venus Project to a wider, global audience. Before the night began, Mr. Fresco, a small man with a V-neck sweater and a hearing aid, sat signing books and answering questions from a dozen or so college students gathered like acolytes at his feet.
...
That’s where Mr. Fresco came in, an author, lecturer and former aircraft engineer at Wright-Patterson Air Force Base in Ohio who has spent the last six decades working on the Venus Project, a futuristic society where (adjust your seatbelts, now) machines would control government and industry and safeguard the planet’s fragile resources by means of an artificially intelligent “earthwide autonomic sensor system” — a super-brain of sorts connected to, yes, all human knowledge.
...
If this sounds vaguely like a disaster scenario out of “2001: A Space Odyssey,” Mr. Fresco did not seem worried in the least. Machines are unemotional and unaggressive, unlike human beings, he told the crowd during the question-and-answer phase. “If you took your laptop and smashed it in front of 50 other laptops, trust me, none of them would care.” Read the article here...

www.nytimes.com/2009/03/17/nyregion/17zeitgeist.html

The Ten Most Revealing Psych Experiments

Conformity: Not Believing Your Lying Eyes

From social identity theory psychologists got a handle on group dynamics and prejudices, how natural it is for groups to elicit conformity among their members. In 1951 Solomon Asch set out to identify just how much individual judgment is affected by the group.

In a test environment in which undergrads were asked to render a judgment after other subjects gave deliberately wrong answers, 50% of people gave the same wrong answer when their turn came. Only 25% of test subjects refused to be swayed by the false judgment of the others, while 5% always went with the crowd. The finding was that a third of people will ignore what they know to be true and go with a falsehood if they're in a group that insists on the falsehood being true. What else will people do under influence of the group? Read the rest here ...

brainz.org

Discovering Psychology

Highlighting major new developments in the field, this updated edition of Discovering Psychology offers high school and college students, and teachers of psychology at all levels, an overview of historic and current theories of human behavior. Stanford University professor and author Philip Zimbardo narrates as leading researchers, practitioners, and theorists probe the mysteries of the mind and body. Based on extensive investigation and authoritative scholarship, this introductory course in psychology features demonstrations, classic experiments and simulations, current research, documentary footage, and computer animation. This series is also valuable for teachers seeking to review the subject matter.

Produced by WGBH Boston with the American Psychological Association. 1990, 2001.

Wanna learn psychology without picking up a book? Check out the website for FREE Video-on-Demand(VOD). Request to register for streaming, select "other" on the "state" if you are not US residences. Enjoy!

Discovering Psychology website
Jump start to Chapter 1 VOD without register

The Zeitgeist Movement

The Zeitgeist Movement: Orientation Presentation by Peter Joseph, 2009 This the Activist Orientation Presentation for The Zeitgeist Movement.

Fluid social change can only materialize if two circumstances are met. One, the human value system, which consists of our understandings and beliefs, must be updated and changed through education and thoughtful introspection. Two, the environment surrounding that value system must change to support the new world view. The interaction between a person's value system and their environment is what influences human behavior.

For example, in our culture, "ethics" is really is a matter of degree, for our social system promotes and rewards competition and self-interest. This perspective doesn't just "lead" to aberrant behavior... it creates it directly. Corruption is the norm in our society and most people do not see this, for since the society supports this behavior, it is considered right and normal... or as a matter of degree.

Given this understanding, there is a fallacy that has emerged where certain groups are deemed "corrupt" and everyone else is "good". This is the age old "us and them" world view which has no basis empirically, for it is, again, all a matter of degree.

For example, there is a large movement of people who constantly talk about "The New World Order" and this notion that there is an elite group of people who have been trying to take over the world for a long time and have manipulated society in various ways to further their goals.

This, of course, is true to a certain extent.

BUT, the failure of awareness is that this "group" is not a group at all. It is a tendency.

If you took out all the people at the top who are engaged in global hegemonic rule, it would simply be a matter of time before another group stepped in to seek the same ambition. Therefore, it isn't the individual people or groups that are the problem. It is actually the conditions upon which those people have been accustomed and indoctrinated by. Of course, many argue against this view with the escapist notion that it is "human nature" that causes this competition and need for dominance. This is unsupported by the facts. In reality, we are nearly clean slates when we are born and it is our environment that shapes who we are and how we behave.

Therefore, in order for TRUE change to occur, we must spend less time battling the products of this sick social structure and more time trying to change the root causes. As difficult and daunting as it may be to think this way, it is the only way our world will change for the better.

TheZeitgeistMovement.com